Get Spanish-speaking Patients is in the business of developing ads that reach the Hispanic community in the United States and bring in new patients. We create eye-catching ads and write content that converts patients, all with one objective in mind: to bring in more new patients to your chiropractic practice. 

This means that your office phone will ring with qualified potential patients as a result of our efforts. We also have a bilingual staff of operators who contact the generated leads from the ads to set up appointments, although some of our clients prefer to call them themselves. However, this constantly brings up the question… Is your practice’s staff prepared to handle the phone-based conversion process? 

Your staff are more than just order takers; they’re part of a larger marketing conversation, answering questions, assuring prospects, and guiding them to make a decision. When potential patients call in looking for a new chiropractor, your office staff should: steer the discussion, offer specific appointment times, and be very familiar with your practice’s offerings, particularly those included in the advertisements we design. 

1. DIRECT THE DISCUSSION

When someone phones your office after viewing your practice advertisement, they are likely to have specific questions about your practice, and your staff members are the experts on your practice. It’s critical that they can steer the conversation toward a scheduled appointment. 

Here are some suggestions on how to start a conversation: 

• Answering the caller’s questions with a single word is not a good idea. 
• Offer information and recommend an appointment time to avoid a gap in the conversation.
• Be courteous and friendly. 
• Smile – prospects can “hear” your friendly smile, which can influence their decision to proceed. 

2. RECOMMEND SPECIFIC APPOINTMENT TIMES

Instead of just asking, “Would you like to plan an appointment?” when a prospective patient sounds like they might be ready to book an appointment, propose to your staff that they ask specific questions to guide the caller toward making an appointment. Specificity demonstrates to the caller that your clinic is anxious to see them and that the person they are speaking with is capable of scheduling an appointment for them.

For example: “Would a morning appointment or afternoon appointment be more convenient for you?” Then, suggest specific times relating to their choice.

3. GET TO KNOW THE PRACTICE ADVERTISEMENTS

If you’ve invested in digital marketing, it’s critical that your employees familiarize themselves with the content. When potential patients phone your office after seeing your ads, they may have specific questions about what they saw. When your employees can easily answer these questions, your office will appear more professional and well-informed. 

IS YOUR STAFF READY TO CONVERT NEW PATIENTS FROM YOUR ADVERTISING? 

We specialize in generating advertising that creates qualified leads; those leads can be called by our team or handled by your front desk; just make sure your staff is properly trained and prepared to convert those leads into patients!