5 Ways To Retain Your Chiropractic Patient With Added Value 

One of the oldest tricks in the book for any provider is to create a reason for patients to return. Here is where the added value comes in.  

These are the extra things you do for your patients. Extra services, benefits, add-on offers, and every plus that helps your patients like you even more!  We’ll take a look at how this helps your patients perceive a greater value of your service. 

What is added value?

These are the extra things you do for your patients. Extra services, benefits, add-on offers, every plus that helps your patients like you even more!  We’ll take a look at how this helps your patients perceive a greater value on your service. 

What is added value? 

Added value is a concept that’s been around for years, created by Theodore Levitt. Defined as the difference between what a customer expects to receive and how they perceive it. It is a measure of customer satisfaction and loyalty. 

“People don’t want to buy a quarter-inch drill; they need a quarter-inch hole.” – Theodore Levitt 1 

When you think about it, it makes perfect sense. People don’t go to your practice wanting an adjustment— they want a treatment that will help them feel better, improve their overall health and make their lives easier. 

In other words, customers don’t just want something — they look for solutions to their needs. Solutions that exceed these needs are the so-called “added value”. 

Here are five ways you can add more value to your chiropractic practice:

Build Better Relationships

Ensure your staff is in touch and fully engaged with your clients. It brings a more enjoyable time for your patients and helps build better relationships, which means they’re more likely to stick to their treatment and refer their friends, family members, and coworkers to you. 

Service Bundling

Offer discounts for multiple visits or packages of visits. Having multiple visits scheduled at once makes it easier for people to take time out of their schedules and make appointments with you regularly, which is often necessary for real progress when dealing with chronic pain or injuries. You can also offer discounts for paying in advance or having insurance coverage. These discounts help make healthcare more accessible by lowering costs while encouraging people to get preventative care done sooner rather than later so that problems don’t worsen over time into something that requires more aggressive treatment. 

Educational Content

Another way to add value to your service is by making small, easy-to-understand educational content for your patients. They can be on brochures or videos. 

We think the best way to add value is by making videos about specific chiropractic-related topics. These are short, easy-to-understand videos that answer common questions from patients. These videos will help you educate your patients about the condition they are suffering. And also give them more confidence in the treatment process and help them take better care of themselves after their visit. 

Q&A Group

Another added value you could create is a Facebook group where they can ask questions about health, wellness, and treatments. Again, just like educational content, to help them build their knowledge base to make more informed decisions about their health care and lifestyle choices. 

Discounts for loyal patients

Offer discount cards to reward loyal patients and generate word of mouth. Patients love discounts and other perks from their favorite businesses, so why not give them something that benefits both of you? For example, you can create a loyalty rewards program for your patients, rewarding them with discounts when they refer new members or return for another adjustment after a long absence. Not only will it encourage loyalty among existing customers, but it may also attract new ones who hear about your program through word of mouth or social media advertising campaigns. 

References: 

1 Theodore Levitt, cited in: Clayton Christensen (2016), The Clayton M. Christensen Reader. p. 46 

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