Doctors, listen up! You NEED to be online — where your patients are. Unfortunately, many doctors haven’t jumped onto the Internet bandwagon yet. Some are still operating in a world where they think they can continue to succeed by being offline and not online. If you don’t have a website or social media marketing for chiropractors, it’s as if you don’t even exist!
There are a lot of things that can be done online, from ordering food to finding a new home or car. So why shouldn’t patients be able to find their doctor’s website and social media pages for information about treatments, diseases, and other medical conditions? Why shouldn’t they have easy access to your office hours and contact information? Especially now that people with health concerns are turning to the Internet to self-diagnose, get second opinions from friends, research doctors, recommend treatments, or learn about their diseases. People want convenience and instant access. Better yet, you know that keeping patients educated is essential. Whether it’s their illnesses, the treatments they need to follow, or aftercare to avoid future injuries, you, as a doctor, can explain all this online. Explain it with videos or images on your website or social media to show patients what to do, how to do it, and why it’s crucial. Then, with a few clicks, patients can get all the information they need right at their fingertips! And not only patients but potential patients too.
Doctors often think they need to spend hours creating content, or they worry that there is too much risk in posting on Facebook. But you don’t need to spend much time in your day to start having a presence online; an hour a day is enough. You can begin with Tik Tok; even if you keep them simple, they’ll reach viewers. Just be yourself and talk about what your patients often ask you in their appointments. There are always some frequently asked questions you can use to create content. Before and after videos also have a fantastic reach within Tik Tok viewers. And don’t worry because you’ll have ideas for content constantly. Once people start seeing your videos, they’ll also start asking questions in the comments, and you can answer their doubts with more videos!
But what about Instagram, Facebook, and other social media sites? You might be wondering. Well, the thing about Tik Tok videos is that you can repurpose them. Just upload your video from Tik Tok on other social media, and voila! Content everywhere. Now, it’s ok if you don’t want to create content. You can share already created content, links, etc., on Twitter or Facebook. Just make sure it’s accurate and helpful information for your patients.
As the Internet continues to grow, you need to be available for your patients in this environment. They want the highest level of health care from professional and experienced doctors who can provide the quality they deserve — which is YOU. The best way to promote yourself and your practice is through a website and social media marketing for chiropractors. So take action! Follow these tips, and soon enough, your business will thrive online!
